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Evidence Guide: SISXIND403A - Analyse participation patterns

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

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SISXIND403A - Analyse participation patterns

What evidence can you provide to prove your understanding of each of the following citeria?

Review and interpret the market.

  1. Identify market segments for current service delivery.
  2. Identify and analyse participant attributes common to specific market segments.
  3. Access and interpret statistical analysis of market research from relevant sources to evaluate market penetration of specific market segments.
Identify market segments for current service delivery.

Completed
Date:

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Identify and analyse participant attributes common to specific market segments.

Completed
Date:

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Access and interpret statistical analysis of market research from relevant sources to evaluate market penetration of specific market segments.

Completed
Date:

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Assess patterns and levels of participation.

  1. Identify major features of current service delivery.
  2. Assess potential impact of internal influences on participation levels and patterns.
  3. Assess potential impact of external influences on participation levels and patterns.
  4. Evaluate the scope for possible expansion of participation within specific market segments.
Identify major features of current service delivery.

Completed
Date:

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Assess potential impact of internal influences on participation levels and patterns.

Completed
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Assess potential impact of external influences on participation levels and patterns.

Completed
Date:

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Evaluate the scope for possible expansion of participation within specific market segments.

Completed
Date:

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Report analysis outcomes on participation levels and patterns.

  1. Present outcomes of analysis to manager within the required timeframe.
  2. Recommend expansion opportunities.
  3. Document outcomes and opportunities.
Present outcomes of analysis to manager within the required timeframe.

Completed
Date:

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Recommend expansion opportunities.

Completed
Date:

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Document outcomes and opportunities.

Completed
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Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

work within organisation guidelines and systems and apply marketing principles to build organisation knowledge

use a range of sources to research and analyse participation patterns in key market segments of the sport, fitness and recreation industry and identify trends of potential significance

analyse comparative importance of the variety of influences on participation levels and patterns for differing market segments and communicate observations and interpretations to supervisor

apply research knowledge to scope potential opportunities to increase participation and make logical recommendations to manager.

Context of and specific resources for assessment

Assessment must ensure:

participation in market research activities that reflect the requirements of the individual’s current or intended work environment and are of sufficient breadth to demonstrate competency and consistency of performance.

Assessment must also ensure access to:

sources of information on participation patterns and market segments in the sport, fitness and recreation industry

a sport, fitness and recreation environment or facility with a range of services

organisational policies and procedures regarding the use of market research information

organisational marketing plans and objectives.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

observation of discussing and presenting analysis to manager

oral and or written questioning to assess knowledge of key market segments in the sport, fitness and recreation industry

portfolio showing evidence of analysis of market segments and supporting rationale for recommendations.

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.

Required Skills and Knowledge

Required skills

communication skills to:

elicit information about participation levels and patterns in specific market segments of the sport, fitness and recreation industry

convey information about research outcomes and future opportunities

language and literacy skills to:

undertake basic research

identify and interpret market information

document outcomes of analysis and potential opportunities

technology skills to access electronic sources of information

problem-solving skills to:

assess the impact of various influences on patterns of participation

evaluate the scope for expansion

suggest potential opportunities for increasing participation

planning and organising skills to complete research and analysis activities within required timeframes.

Required knowledge

marketing principles to enable the identification of new and emerging markets and those not currently penetrated, with the aim of increasing participation

contemporary participation patterns in the sport, fitness and recreation industry and factors that impact on participation levels and patterns to enable market segments to be identified and analysed

dimensions and characteristics of leisure and its benefits for individuals and the community to enable understanding of client needs

legislation and organisation policies and procedures to enable collection, use and storage of market research data

market research and analysis techniques and valid information sources for the sport, fitness and recreation industry.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Market segments may include:

attitudes and values

culture

geography

lifestyle

employment status

socioeconomic factors.

Participant attributes may include:

gender

age

income

stage in lifecycle

occupation and education

culture.

Relevant sources may include:

Australian Bureau of Statistics

commercial research

internet

industry peak bodies

print media

surveys

television.

Features may include:

variety and breadth of services

locations

qualified staff

equipment and facilities.

Internal influences may include:

individual

lifestyle

social

External influences may include:

leisure characteristics

competitive service provision from public sector, commercial sector and not-for-profit sector

economic developments

environmental trends

shifts in demographics, political landscape and geographical landscape

technological change

codes of practice.